The Global Fund has been fighting HIV/AIDS for many years, and predicts that with the help of PRODUCT (RED) over 1.8 million people will receive antiretroviral treatment and 62 million people will be tested and reached with voluntary counseling. It is also predicted that within the next five years one million orphans will receive medical services, HIV/AIDS prevention education and community care.
The special events during (RED) week are designed to unite the campus and community. There will be educational programs, campus speakers, a (RED) Valentine’s dance, Bethany (RED) t-shirts, a (RED) dinner, (RED) fundraising during the basketball games and additional fundraising through the sales of candy, valentines and flowers.
In 2006, U2 front man Bono, along with Bobby Shriver, Chairman of Debt, Aids, Trade in Africa (DATA); launched (RED) in the United States. The goal of (RED) is to join some of the world's most iconic products to introduce new (RED) Branded Products. MTV is the first media sponsor of (RED) in the United States while MySpace.com has taken on the campaign as one of the first sponsors in the United Kingdom. Some of the different products offered are Apple (RED) i-Pod nanos, Motorola (RED) RAZR phones, and Gap (RED) merchandise. American Express, Giorgio Armani and Converse are a few of the other companies contributing to the worldwide project. Anywhere from forty to fifty percent of profits raised from these products are contributed to the Global Fund.
Bethany hopes to not only reach its goal of $10,000, but to exceed that amount in order to make an impact in the HIV/AIDS epidemic. Along with the many clubs that have already volunteered to help, individuals are also welcome. If you are interested in helping out with Bethany's (RED) efforts, please contact Kayla Cline at firstname.lastname@example.org.