BETHANY, W.Va. – Bethany College Communication Major Lisa Workman of Leetonia, Ohio has been selected to present results from her extensive research project at the Mid-Atlantic Undergraduate Research Conference, scheduled for March 14 at West Virginia Wesleyan College in Buckhannon, W.Va.
Workman’s research focused on the effect that theatrical movie trailers’ use of overhyped semiotics has on audience attitudes. Semiotics can be loosely defined as the use of signs and symbols to form an additional layer of communication.
The timeliness of Workman’s project intrigued her academic advisor. “Lisa’s research is very relevant today,” said Bethany College Assistant Professor of Communication Dr. Jay Libby. “I just finished previewing the new movie trailer for Indiana Jones and the Kingdom of the Crystal Skull, which is already online well in advance of the movie’s May 22 national release.”
A senior Communication Major with an Advertising emphasis, Workman completed her research as part of the senior project graduation requirement in Communication.
“We think the senior project is an invaluable capstone experience for our majors,” said Dr. Patrick Sutherland, Chair of the Department of Communication. “It shows Bethany graduates are not only taking marketable skills into the working world but that they also bring with them a demonstrable capability for independent thinking and a lifelong learning attitude.”