Herb Named Director of Athletics Media Strategy and Content 

BETHANY, W. Va. (Aug. 15, 2025) – Bethany College Director of Athletics Jen Windmiller has appointed Colin Herb as the new director of athletics media strategy and content.  

Herb returns to Bethany after serving as assistant director of athletic communications for the Bison over the past year and a half. He also enters his second season as assistant wrestling coach, having played a key role in leading the women’s wrestling program during its inaugural season in 2024-25. 

“I am excited to have Colin step into the role of Director of Athletics Media Strategy and Content,” says Windmiller. “Over the past year, Colin has truly found his stride in showcasing our student-athletes through creative and impactful storytelling. He celebrates their achievements on the field while also highlighting their success in the classroom and community. Colin’s passion for authentic, engaging content will continue to elevate Bethany Athletics’ visibility and pride.” 

The Kulpmont, Pa., native will oversee the Bison’s social media pages and multimedia production for all 21 varsity sports. Herb will resume his duties as assistant wrestling coach for the women’s team but also for the 2025-26 return of the men’s wrestling program. 

“I’m incredibly grateful to further elevate the culture of Bison Athletics,” says Herb. “I’m beyond excited to continue showcasing the journeys of hard-working, dedicated, and impressive student-athletes through producing content. I’m equally as excited to help elevate both wrestling teams to an even higher level. I’d like to thank President Dr. Jamie Caridi, Director of Athletics Jen Windmiller, and Director of Wrestling Operations/Head Coach Pete Di Pol for this opportunity and ongoing support.” 

Prior to Bethany, Herb earned a Bachelor of Science in sports media from Ithaca College in N.Y. While at Ithaca, he worked for three years as a student assistant in the athletic communications office, helping manage social media and assisting with stats and media coverage for the Bombers.  

Herb also completed a media relations internship with the Frontier League’s Washington Wild Things and is a member of College Sports Communicators (CSC).