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Feb. 8 - BETHANY, W.Va. – The Bethany College women’s basketball team will hold “Think Pink” Day when they host Chatham (Pa.) University for a Presidents’ Athletic Conference (PAC) contest on Saturday, Feb. 16.

The event is held in conjunction with the Women’s Basketball Coaches Association’s (WBCA) “Think Pink” week, which begins February 8 and goes through February 17.

The main event of the day is the 2 p.m. tip-off between the Bison and Cougars. Bethany will need a win to maintain its third place standing in the conference and possibly try to move up to second in the league. Chatham, who is in their first season in the PAC, is trying to earn fourth place in the circuit, which would give them a home game in the PAC Tournament quarterfinals later in the month.

Both teams will be in tune with the day’s theme, as the Bison and Cougars will wear “Think Pink” t-shirts for warm-up and Chatham, an all-women’s institution, will wear specially ordered pink uniforms.

All fans attending the game are asked to wear pink clothing to support the day’s activities. T-shirts will also be given away throughout the afternoon. In addition, donations will be accepted at the main entrances and during halftime, with all proceeds benefiting the Kay Yow/WBCA Cancer Fund.

Also assisting throughout the day is Bethany’s Zeta Tau Alpha sorority, whose philanthropy is the Susan G. Koman Breast Cancer Foundation. The sisters of Zeta organized a “Pink Out” Day for Bethany’s home football game against Thomas More during the fall.

The WBCA’s “Think Pink” initiative is a global, unified effort for the WBCA nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.

The WBCA began “Think Pink” in 2007 and more than 120 schools unified for this effort and helped make the inaugural year of the WBCA’s “Think Pink” a success. This year, more than 900 participants from a variety of sports, including women’s basketball, men’s basketball, swimming and diving, gymnastics and tennis, have joined the cause to promote awareness. To learn more about “Think Pink”, please visit