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Feb. 18 - BETHANY, W.Va. – The Bethany College women’s basketball team will hold its annual Pink Zone event to raise awareness in the battle against breast cancer when they host Washington & Jefferson for a Presidents’ Athletic Conference (PAC) contest on Saturday, Feb. 20.

The event is held in conjunction with the Women’s Basketball Coaches Association’s (WBCA) Pink Zone®, which began February 12 and goes through February 21.

The day begins with the women’s basketball match-up between Bethany and nationally-ranked Washington & Jefferson at 2 p.m. The Bison can clinch the #5 seed in next week’s PAC Tournament if they upset the 21st-ranked Presidents, which BC did last year with a 66-61 victory over W&J at Hummel Field House.

Both teams will be in tune with the day’s theme, as the Bison and Presidents will wear “Pink Zone” t-shirts for warm-up. All fans attending the game are asked to wear pink clothing to support the day’s activities. T-shirts will also be given away throughout the afternoon and there will be raffles for prizes throughout the women’s and men’s games. In addition, donations will be accepted at the main entrances and during halftime, with all proceeds benefiting the Kay Yow/WBCA Cancer Fund.

Also assisting throughout the day is Bethany’s Zeta Tau Alpha sorority, whose philanthropy is the Susan G. Koman Breast Cancer Foundation.

The WBCA’s “Pink Zone” initiative is a global, unified effort for the WBCA nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.

The WBCA began the WBCA Pink Zone®, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event.

For more information on the WBCA Pink Zone, please visit their web site at