Business Administration

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Business Administration

Build strategy. Lead change. Create opportunity.

Bethany’s business administration program prepares students to understand how organizations operate, make informed decisions, and lead in an evolving global economy. Through a strong foundation in business principles, hands-on learning, and close faculty mentorship, students develop the analytical, communication, and leadership skills needed to succeed across industries.

Students can personalize their education through concentrations in areas such as accounting, certified financial planning, digital marketing, healthcare administration, and esport gaming management, allowing them to align their studies with their interests and career goals.

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What You’ll Experience

At Bethany, business administration students build a strong foundation in business principles while gaining the flexibility to explore their interests through specialized concentrations, hands-on learning, and professional experiences that prepare them for a changing business landscape.

Business Foundations

Develop an understanding of the core principles that drive successful organizations, including management, marketing, finance, communication, and strategic decision-making.

Applied Learning & Professional Experience

Connect classroom concepts to real-world business challenges through:

Internships with businesses, organizations, and professional settings
Career-focused projects that build practical skills
Opportunities to connect with alumni and business professionals
Student organizations and leadership experiences

Industry-Focused Learning

Through Bethany’s partnerships and industry-focused coursework, students gain exposure to current business practices, emerging trends, and professional expectations. Select areas of study offer flexible hybrid learning opportunities and instruction from professionals working in their fields.

Careers & Advanced Study

Business administration graduates pursue careers across a variety of industries, with opportunities shaped by their chosen concentration and professional interests. Whether focused on management, marketing, finance, healthcare, or emerging industries, students develop the skills needed to lead, analyze, and solve business challenges.

Common career paths include:

Business manager
Project manager
Marketing specialist
Financial analyst
Operations manager
Healthcare administrator
Sales manager
Human resources professional
Business consultant
Financial planner
Entrepreneur

Graduates may also continue their education through graduate programs in business, finance, healthcare administration, law, and other professional fields.

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Dr. Kathy Baker-Brosh shows students a horse's leg bone structure.

Areas Of Study

Business Administration (Major)
Concentrations in:
Certified Financial Planning*
Digital Marketing*
Esport Gaming Management*
Healthcare Administration*
Management
Marketing

*Program available through RIZE Education

Business Administration (Minor)
Esport Gaming Management (Minor)
Marketing (Minor)
Management (Minor)

Why Bethany

Strong foundation in leadership, communication, and decision-making skills

Hands-on learning through internships, projects, and professional experiences

Flexible degree options tailored to your career goals

ALUMNISUCCESS

Bethany played a major role in preparing me for this career by providing hands-on learning opportunities, internships, and leadership experiences that translated directly to my work in college athletics. My time as a student-athlete taught me discipline, accountability, and how to work effectively with others toward a common goal. The lessons I learned both on and off the field at Bethany are the same principles I strive to pass on to my players today, emphasizing personal growth, character, and a relentless work ethic.

Nate Marko

Sport Management and Business Management, 2019, Baseball Hitting Coach at Youngstown State University