Digital Marketing
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Digital Marketing
Capture attention. Spread the message.
Turn creativity into strategy through Bethany’s business administration degree with a concentration in digital marketing. You’ll build a strong foundation in marketing while exploring today’s digital landscape through industry-focused coursework, flexible learning, and real-world applications.
What You’ll Experience
At Bethany, digital marketing students combine business fundamentals with modern marketing strategies, preparing to engage audiences, build brands, and adapt to a constantly evolving digital world.
Marketing for Today’s World
- Build a foundation in traditional marketing principles alongside today’s digital strategies
- Explore topics including social media, content marketing, search engine optimization (SEO), email marketing, influencer marketing, and viral marketing
- Learn how data, creativity, and technology work together to drive successful marketing campaigns
Flexible Learning
- Complete select coursework through Bethany’s partnership with Rize Education
- Access asynchronous courses that allow you to learn when and where it works best for you
- Benefit from coursework developed by professionals working in today’s digital marketing industry
Career Preparation
- Develop skills in branding, communication, analytics, and digital strategy
- Create marketing solutions that reflect current industry trends and consumer behavior
- Prepare for careers across advertising, communications, marketing, and digital media
Careers & Advanced Study
Digital marketing graduates pursue careers such as:
- Digital marketing specialist
- Social media manager
- Content creator
- Search engine optimization (SEO) strategist
- Search engine marketing (SEM) specialist
- Email marketing specialist
- Digital marketing analyst
- Market research analyst
- Advertising manager
- User experience (UX) designer
- Brand strategist
- Marketing coordinator
Area Of Study
Business Administration (Major)
Concentration in:
Digital Marketing
Why Bethany
INDUSTRY-FOCUSED LEARNING
Industry-Focused Learning
Through Bethany’s partnership with Rize Education, students gain access to hybrid courses developed and taught by professionals working in the esports industry. These courses complement Bethany’s faculty-led curriculum by connecting classroom learning with current industry practices.
Students benefit from:
- Coursework informed by current industry trends and emerging technologies
- Career-focused projects that build practical, resume-ready skills
- Flexible hybrid learning that combines online coursework with optional live sessions
- Instruction from professionals with real-world industry experience
Program Resources
Requirements & Course Descriptions
View our course catalogue for the full list of requirements and course descriptions.
Related Programs
Related programs:
Marketing
Communications & Media Arts
Esport Gaming Management
Management
Study Digital Marketing at Bethany
Develop the creativity, strategy, and digital skills to build brands and connect with audiences in today’s marketing landscape.
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