BETHANY, W.Va. --Bethany College President Dr. Scott D. Miller is one of 22 leaders of Canadian and American colleges and universities featured in a new book released last week on social media in higher education.
The book, "#Follow The Leader – Lessons in Social Media Success from #HigherEdCEOs," by Dan Zaiontz was published by EDUniverse Media and is available for purchase in paperback from mStoner (https://www.mstoner.com/thought-leadership/follow-the-leader/) or Amazon Kindle and the iTunes Bookstore.
“Once upon a time, college and university presidents distrusted social media,” said Zaiontz. “But no more. Presidents are using social media to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook, and posting selfies with influential alumni on Instagram.”
In this groundbreaking work, Zaiontz provides insights and tips for leaders in higher education who want to adopt social media — or learn how to use it more effectively. Through research and interviews with the 22 leaders, Zaiontz learned what strategies and tactics leaders found most effective — and which to avoid to mitigate risk. Filled with insights, anecdotes, and profiles of leaders who have successfully used social media in their roles as college and university presidents, this book offers sound advice to novices and experts alike—and for those who advise them.
The book also covers how trusted presidential advisers, including marketing and communications staff, can strategically support their organizational leaders in delivering more compelling and effective social media content.
Zaiontz, who specializes in social media strategy, speechwriting, and corporate communications, works in Strategic Planning and Public Affairs, and serves as a professor at Seneca College in Toronto. In his former sports, PR and communications roles, he represented the official Canadian broadcasters of the Vancouver 2010 Olympic Winter Games and the Toronto Blue Jays.
Dr. Miller is now in his 24th year as a higher-education CEO and his eighth year as President and M.M. Cochran Professor of Leadership Studies at Bethany College, a nationally ranked liberal arts institution and West Virginia's oldest degree-granting college or university. He was previously President of Wesley College (1997-2007) and Lincoln Memorial University (1991-97). He is Chair of the Board of Directors of Academic Search, Inc., and the Independent College Enterprise.
Highly regarded nationally as an outspoken advocate of the value of a residential liberal arts education, he is widely regarded as one of the most active social media presidents in the country. His social media presence was discussed in a local feature “Being College President in 140 Characters or Less”: http://www.bethanywv.edu/about-bethany/news/2014-15-news-archive/being-college-president-140-characters-or-less/
Last month he was ranked third in the country in a study “Who is Writing the Op-eds? The Presidents Behind the Words,” by Roland H. King. King, Senior Strategic Communications Advisor at PhairAdvantage Communications and former National Association of Independent Colleges & Universities (NAICU) Vice President of Public Affairs, directs the Presidential Op-eds Project and developed a ranking for “Top 16 Presidents Publishing Op-eds.” Dr. Michael Roth, President of Wesleyan University, headed the list.
Dr. Miller’s columns regularly appear in the “Huffington Post,” “College Planning and Management,” “Enrollment Manager,” and “The State Journal.” For the last nine years Dr. Miller and Dr. Marylouise Fennell, senior counsel for the Council of Independent Colleges, have served as co-executive editors of “Presidential Perspectives,” an online presidential thought series that has resulted in nine books (Aramark Higher Education, Philadelphia).
He has been featured in several books in recent years, including “The First 120 Days: What a New College President Must Do to Succeed”; “The Entrepreneurial College President”; “The Small College Guide to Financial Health”; and “Born, Not Made: The Entrepreneurial Personality.”