Business Overview & Goals

The Department of Business offers majors in Finance, International Business, Management, and Marketing, as well as minors in Finance, Management, and Marketing.  Our programs provide comprehensive knowledge in the field, using case analysis and real world examples in conjunction with a strong liberal arts focus, thereby preparing students for entry level business positions as well as graduate education. Business concepts are taught with a focus on ethics, sustainability, societal impacts, and the environment.

Business ethics are consistently emphasized and taught in a specific course to ensure that students understand the importance of ethical underpinnings in business transactions.  Students have the opportunity to learn about investments by managing a $1 million McCann Family Student Investment portfolio. Most of our students earn valuable real-world experience by completing at least one internship.

Our graduates are employed at many firms across the country, including PNC Bank, BBT Bank, Ernst & Young, Federated Investors, and Mass Mutual.

Finance (Major, Minor)
The Finance major at Bethany College provides students with comprehensive knowledge for pursuing advanced graduate degrees and entry level positions in the finance function for businesses in a variety of industries. Our finance students develop research, critical thinking skills, and refine both oral and written financial strategies that will prepare them for a wide range of careers in the financial arena. They are exposed to the various areas of finance, such as investments, corporate finance, entrepreneurial finance, and personal financial planning through a variety of elective courses offered by professors with specialized knowledge in these fields.

Our finance graduates have successfully completed graduate programs in finance, law, and business, and hold influential research and administrative positions in many businesses, government, banks, and investment banking firms.

International Business (Major)
The International Business major at Bethany college was initiated during the 2017-18 academic year and is the newest major offered in the Department of Business. Students are exposed to a comprehensive knowledge base in business and in their area of interest from international politics, culture, economics, law, economic zones, and unions to specific countries and languages.

Out international business students develop research, critical thinking, and language skills and are exposed to a variety of specializations across the political, economic, business, cultural, and legal spectrum preparing them for graduate study and entry level positions in multinational and other companies engaged in global business.

Management (Major, Minor)
The Management major at Bethany College provides students with comprehensive knowledge for pursuing advanced graduate degrees in business fields and entry level positions in the management function for various businesses in a variety of industries. Our management students develop research and critical thinking skills, both quantitative and behavioral, and are exposed to a variety of management specializations through numerous electives options, such as operations management, intercultural communications and management, and hospitality management.

Students gain valuable experience through internships and refine their oral and written skills that will prepare them for a wide range of careers. Our management graduates have successfully completed graduate programs in business and hold influential positions in businesses of all sizes.

Marketing (Major, Minor)
The Marketing major at Bethany College provides students with a comprehensive knowledge for pursuing advanced graduate degrees in marketing and business fields, as well as for entry level positions in the marketing function for various businesses in a variety of industries. Our marketing students develop research and critical thinking skills, both quantitative and behavioral, and are exposed to a variety of marketing specializations through numerous electives options, such as consumer behavior, international marketing, and social media marketing.

Students gain valuable experience through internships and refine their oral and written skills that will prepare them for a wide range of careers in marketing. Our marketing graduates have successfully completed graduate programs in business and hold influential positions in businesses of all sizes.

Brian Taylor“Through education and participation, I learned valuable skills at Bethany College that I use regularly in my everyday life. I benefitted greatly from a healthy student/faculty ratio, where the high accessibility of professors, academic advisors, and other students strengthened my communication skills and prepared me for my eventual career.

The people I met at Bethany have changed my life. I bonded with my fraternity brothers over our love of nature, and I met my future wife with only three weeks remaining in my senior year. The seeds of lifelong friendships were planted during my time on campus.

I visit campus regularly and continue to experience Bethany’s many accomplishments and successes. And each spring, I look forward to the trout-stocking schedule so that I can visit Chambers General Store and grab a sandwich for lunch. There’s no more enjoyable way to spend an afternoon!”

Brian Taylor, ’98, Accounting and Managerial Economics
President & CEO, Municipal Mutual Ins. Co. of West Virginia

Faculty

Anju Ramjee
Professor of Business and Finance; Chair
M.B.A., Ph.D., University of Cincinnati
B.Com., Goenka College of Commerce & Business Administration (Affiliated with the University of Calcutta), India
304.829.7888
aramjee@bethanywv.edu

William A. Fletcher
Visiting Assistant Professor of Business
M.B.A., East Tennessee State University
B.S., B.A., West Virginia University
304.829.7970
wfletcher@bethanywv.edu

Requirements

Students pursuing a major finance are required to complete the following: ACCT 202, 203; BUSI 222; ECON 162, 163; MATH 281, 282; and either BUSI 205 or MATH 201. All of the 200-level courses listed above should be completed by the end of the sophomore year.

In addition to the courses listed above, students majoring in finance are required to complete the following business core courses BUSI 310, 311, 312, 332, 478, 482; and are required to complete the following finance major specific courses ACCT 350, 425; BUSI 300, 308, 316, 325, 371, 422; ECON 301; and a Senior Project in Finance (BUSI 490). It is strongly recommended that students majoring in Finance also take BUSI 481.

Students pursuing a major in International Business are required to complete the following pre-business courses: ACCT 202, 203; either MATH 281 or PSYC 205; and ECON 162, 163. All of the 200-level courses listed above should be completed by the end of the sophomore year.

In addition to the courses listed above, students majoring in International Business are required to complete the following business core courses: BUSI 310, 311, 312, 332, 478, 482, 495; and are required to complete the following International Business major specific courses BUSI 308, 371, 422; COMM 403; a Language Component (2 courses, 7/8 credit hours); Elective courses (5 courses, 15 credit hours); and a Senior Project in International Business (BUSI 490).

The Language Component requirement is two additional courses in the same language as taken to fulfill the Global Awareness Core (WLAC) requirement (beyond the 110 and 120) or two courses at the 110 and 120 level of another language (other than the one taken to fulfill the Global Awareness Core WLAC requirement).

Students will choose an area of interest from the options below. Upon selecting their area of interest they must select five Elective Courses (15 credit hours) from the list of courses under their chosen area of interest:

ASIA: (assuming the first two language courses have been fulfilled through the GAC WLAC requirement or the language requirement in the major) CHIN 320, ENGL 268, JAPN 130, JAPN 222, JAPN 321/HIST 331, HIST 101, HIST 102, HIST 330, RELS 220, RELS 224.

BUSINESS, TECHNOLOGY, COMMUNICATION & CULTURE: BUSI 322, BUSI 480, BUSI 481, BUSI 487-488, BUSI/COMM 200, COMM 206, BUSI/COMM 303, BUSI/COMM 370, GENS 202, GENS 204, INTD 202, POLS 351, PSYC 207, PSYC 250, PSYC 287, PSYC 307, RELS 220, RELS 224, SPAN 210.

ECONOMICS, HISTORY, LAW & POLITICS: BUSI 481, ECON 113, ECON 360, GENS 202, HIST 101, HIST 102, HIST 326, HIST 327, HIST 328, RELS 352/HIST 329, HIST 330, HIST 331, INTD 202, POLS 243, POLS 253, POLS 325, POLS 351, POLS 352.

EUROPEAN UNION: (assuming the first two language courses have been fulfilled through the GAC WLAC requirement or the language requirement in the major) FREN 130, FREN 221, FREN 320, FREN 321, FREN 410, ITAL 130, GRMN 130, GRMN 220, GRMS 221, GRMN 320, GRMN 321, GRMN 420, GRMN 421, HIST 314, HIST 325, POLS 243, POLS 351, RELS 220, RELS 224, RELS 229, SPAN 130, SPAN 210, SPAN 220, SPAN 320, SPAN 410, SPAN 420, SPAN 422.

FRANCE: (assuming the first two language courses have been fulfilled through the GAC WLAC requirement or the language requirement in the major) FREN 130, FREN 220, FREN 221, FREN 320, FREN 321, FREN 410, FREN 420, FREN 421, RELS 220, RELS 224, RELS 229.

GERMANY: (assuming the first two language courses have been fulfilled through the GAC WLAC requirement or the language requirement in the major) GRMN 130, GRMN 220, GRMN 221, GRMN 320, GRMN 321, GRMN 410, GRMN 420, GRMN 421, RELS 220, RELS 224, RELS 229.

LATIN AMERICA: (assuming the first two language courses have been fulfilled through the GAC WLAC requirement or the language requirement in the major) ENGL 268, HIST 326, HIST 328, RELS 220, RELS 229, SPAN 130, SPAN 210, SPAN 221, SPAN 321, SPAN 330, SPAN 421, SPAN 423.

MIDDLE EAST: (assuming the first two language courses have been fulfilled through the GAC WLAC requirement or the language requirement in the major) ARBC 320, ENGL 268, FREN 130, FREN 221, HEBR 110, HEBR 120, HIST 101, HIST 102, RELS 220, RELS 224, RELS 352/HIST 329.

SPAIN: (assuming the first two language courses have been fulfilled through the GAC WLAC requirement or the language requirement in the major) RELS 220, RELS 229, RELS 326/HIST 309, RELS 337/PHIL 337, RELS 352/HIST 329, SPAN 130, SPAN 210, SPAN 220, SPAN 320, SPAN 330, SPAN 410, SPAN 420, SPAN 422.

Students pursuing a major in management are required to complete the following: ACCT 202, 203; BUSI 222; ECON 162, 163; MATH 281, 282. All of the 200-level courses listed above should be completed by the end of the sophomore year.

In addition to the courses listed above, students majoring in management are required to complete the following business core courses BUSI 310, 311, 312, 332, 478, 482; and are required to complete the following management major specific courses ACCT 425; BUSI 287, 303, 308, 387, 422; ECON 280; elective courses (2 courses, 6 credit hours); and a Senior Project in Management (BUSI 490). Elective courses may be selected from the following: BUSI 345, PSYC 250, PSYC 326, or any management courses offered in the summer online offerings or from an accredited university or four-year college and with the prior approval of the management advisor.

Students pursuing a Major in Marketing should complete the following: ACCT 202, 203; BUSI 222; ECON 162, 163; MATH 281, 282. All of the 200-level courses listed above should be completed by the end of the sophomore year.

In addition to the courses listed above, students majoring in Marketing are required to complete the following business core courses BUSI 310, 311, 312, 332, 478, 482; and are also required to complete the following marketing major specific courses BUSI 203, 308, 338, 412, 413, 422; ECON 280; Elective courses (3 courses, 9 credit hours); and a Senior Project in Marketing (BUSI 490). Elective courses may be selected from the following or other courses as permitted by the Marketing major advisor: BUSI 200, BUSI 265, BUSI 315, BUSI 370, PSYC 250, or any marketing courses offered in the summer online offerings from an accredited university or college and with the prior approval of the marketing major advisor.

ACCT 202; BUSI 312; 316, 325, 371, 422; and MATH 281. (ECON 163 is a prerequisite for BUSI 312.)

ACCT 202; BUSI 287, 308, 310, 311, 387, 482; and MATH 281. (ECON 163 is a prerequisite for BUSI 310.)

ACCT 202; BUSI 203, 308, 310, 412, 413; and MATH 281. (ECON 163 is a prerequisite for BUSI 310.)

 

Course Descriptions

BUSI 101    Personal Finance    3 credits
This course explores practical and realistic models and methods to manage personal finance effectively including buying and selling a house, balancing a checkbook, budgeting, negotiating, investing, insurance issues, financial planning, valuing stocks and bonds, investing for retirement, and buying insurance for property and person.

BUSI 200    Digital Media and Digital Culture    3 credits
This course provides the student with the history, structures, processes, and practices of digital media and examines the effects of technology on American and global culture. Key concepts that are integral to understanding the digital age are examined, as well as the effect of new content distribution venues like iTunes and YouTube. Various areas of digital culture are examined
including the Internet, the World Wide Web, virtual community and virtual identity, social networking sites, gaming culture, and mobile technology. (This course may be taken for credit as COMM 200.)

BUSI 203    Principles of Advertising and Public Relations         3 credits
This course covers the history and principles of advertising and public relations and discusses the different fields of marketing including industry and non-profit work. Advertising and public relations’ relative places in integrated media and marketing plans are also discussed. (This course may be taken for credit as COMM 203.)

BUSI 205    Quantitative Methods for Business and Economics         3 credits
Quantitative Methods for Business and Economics teaches the mathematical tools from Calculus and Linear Algebra which are used in Economics and Business.  Topics include derivatives, multi-variate derivatives, and systems of equations applied to problems from Economics and Business.  (Not be open to students who have taken MATH 201. This course cannot replace MATH 201 as a pre-requisite for MATH 202) Prerequisites: MATH 105 or the equivalent; proper placement by the Bethany College Mathematics Placement Examination; or permission of the instructor. (This course may be taken for credit as ECON 205).

BUSI 222    Research Methods in Business         3 credits
This course introduces elementary research methods in business and economics. The course includes the use of microcomputers in business and economics. Emphasis is on using spreadsheets to prepare quantitative research projects in business and economics. The course also covers writing quantitative reports in business and economics.  Prerequisites: ECON 163 and MATH 281 or 383 or PSYC 205. Prerequisite or corequisite: MATH 282 or 384. (This course may be taken for credit as ECON 222).

BUSI 265    Producing Commercials    3 credits
Advertising theory, audience research, and strategic message development come together in producing commercials. This course explores the development and production of commercials for radio, television and the web. (This course may be taken for credit as COMM 265.) Prerequisite: BUSI/COMM 203

BUSI 287    Organizations and Human Behavior    3 credits
This course is a study of specific aspects of organization culture, such as motivation, conflict, power, and leadership. Focus is on improving the effectiveness of organizations by strengthening human processes. (This course may be taken for credit as ECON 287 or PSYC 287.)

BUSI 300    Student Investment Fund    2 credits
This course provides students the opportunity to utilize their finance and investment knowledge to make hands-on investment decisions in managing a portfolio of approximately $1 million. The students learn, research, and implement various aspects of fund management such as: establishing portfolio objectives and risk management; researching and analyzing the current economic and investment environment; industry sector analysis; company analysis and evaluation; assessment of risk tolerance; portfolio formation; trading and performance evaluation.

BUSI 303    Organizational Communication    3 credits
This course is an examination of the principles of communication in an information society, especially in the context of business, service, and media organizations. Major organizational theories are explored from a communication perspective and examined in the context of the roles and skills needed by individuals within organizations. Examples are drawn mainly from media organizations, but the principles are applicable to all types of organizations and individuals. (This course may be taken for credit as COMM 303.)

BUSI 308    International Business    3 credits
This course is an introduction to concept of international business as a system and the theories that underlie it.  Students are introduced to globalization and the cultural, economic, political and legal environment of international business. Students are exposed to the risks, challenges, and opportunities of competing in a global marketplace. Students also learn about trade relations, international finance, and legal and labor agreements.

BUSI 310    Principles of Marketing    3 credits
This course introduces the fundamental concepts that help improve marketing decision-making. The student is introduced to the language of marketing, the concepts of marketing strategy, the concepts of product development, the psychology of consumer behavior, the mix of intermediate channel members, and the role of promotion and pricing. Prerequisites: ECON 163 and ACCT 202.

BUSI 311    Principles of Management    3 credits
This course exposes students to the general principles of the field of management, which includes planning, organizing, leading, innovating, and controlling organizational efforts. It also examines the role of ethics and the role of management within the broader social context.

BUSI 312    Principles of Corporate Finance    3 credits
Principles of Corporate Finance is an exploration of corporate organizations and the planning of their financial requirements. The course includes an intensive study of cash flow, ratio analysis, budgeting, capital decision making, external financing, and corporate failure and reorganization. Prerequisites: ACCT 202, 203; ECON 163; MATH 281.

BUSI 315    Design Application    3 credits
This course emphasizes problem-solving as related to developing and producing visual content for various media, including cross-platform distribution of content. Design and integration for multiple media channels including video, web and multimedia will be covered.  Problem solving and preparation are emphasized. (This course may be taken for credit as COMM 315.) Prerequisite: Permission of the instructor.

BUSI 316    Financial Markets and Institutions     3 credits
Financial Markets and Institutions is a study of the behavior of various financial institutions with emphasis on the operation of commercial banks and the Federal Reserve System. The course also includes a review of money, interest rates, and income determination. Prerequisites: ECON 162; BUSI/ECON 222; MATH 281.

BUSI 325    Investment Management    3 credits
Investment Management is a critical study of the various types of investment instruments and the relative merits of each. In addition, the course explores investment procedures, security analysis, portfolio theories, and portfolio analysis. Prerequisites: ECON 162; BUSI/ECON 222; ACCT 202; MATH 281 or permission of the instructor.

BUSI 332    Business Law I         3 credits
This course is an introduction to the nature and development of common law and of the Uniform Commercial Code. Included is the study of contract law, business aspects of criminal law, ethical aspects of legal issues, and issues related to partnerships and corporations. (This course may be take for credit as ACCT 332.)

BUSI 338    Sport Marketing    3 credits
This course is a study of the concepts and specialized strategies used in marketing sport and raising funds within sport organizations. Special emphasis is on public relations. (This course may be for credit as PHED 338.)  Prerequisite: BUSI 310

BUSI 345    Intercultural Communication    3 credits
This course focuses on communication among individuals from divergent cultures. The processes by which perceptions are created, expressed, and influence interpersonal relationships are examined. Emphasis is on identifying and controlling the roles that culture plays within a wide range of communication contexts. (This course may be taken for credit as COMM 345.)

BUSI 370    Mass Media and Popular Culture    3 credits
Exploring the relationship between popular culture movements and the evolution of mass media, this course looks at how the two have impacted each other. The course covers all the mass media stretching back to books and magazines and looking forward to consider how the digital era has and will continue to affect popular culture. (This course may be taken for credit as COMM 370.)

BUSI 371     International Financial Management    3 credits
International Finance is a study of the balance-of-payment accounts, foreign exchange rate determination, fixed and flexible exchange rate regimes, currency futures and options, international capital flows, indebtedness, interest rates, and the international banking environment. Prerequisites: ECON 162, 163, and BUSI/ECON 222.

BUSI 387     Human Resources Management    3 credits
This course examines the concepts of human resource planning and development and its use in business organizations. The course examines the establishment and operation of a total human resource program including recruitment, selection, training and development, performance appraisal, incentive programs, benefit programs, role of human resource departments and the role of government on such issues. Prerequisite: BUSI/ECON/PSYC 287.

BUSI 412    Integrated Marketing Communications Campaigns           3 credits
This course used the integrated marketing communications (IMC) approach of utilizing appropriate advertising, marketing, personal selling, and public relations principles and practices to develop a strategic communication campaign. Students conduct research, develop goals, objectives, strategies, and tactics for a client. The campaign is presented to the client in written and audio-visual form. The campaign is evaluated. (This course may be taken for credit as COMM 412.) Prerequisites: BUSI 310, ECON 163 or ACCT 202.

BUSI 413    Integrated Marketing Communications II    3 credits
The strategic marketing campaign developed in BUSI/COMM 412 will be implemented during this semester. Students will implement the marketing plan and then take the appropriate steps to monitor results and evaluate the effectiveness of the campaign, including meetings with the client once the campaign is concluded. (This course may be taken for credit as COMM 413.) Prerequisites: BUSI/COMM 412.

BUSI 422     Intermediate Corporate Finance    3 credits
Financial management concepts relating to cost of capital, capital structure theory, optimal capital structure, capital budgeting techniques, dividend policy, common stock and bond issuance, hybrid financing, mergers and acquisitions. Prerequisite: BUSI 312.

BUSI 478    Senior Capstone Seminar         3 credits
The Senior Capstone Seminar is a capstone course integrating the student’s previous work in the areas of accounting, finance, management, marketing and economics. The course includes the utilization of integrated case analysis and focused writing of reports on assigned cases. This course is for finance and management majors. Prerequisite: Senior standing in the Program or permission of instructor.

BUSI 481    Business Law II    3 credits
This course is a continuation of Business Law I. Topics include: Commercial; Real and Personal Property; Bailment; Landlord and Tenant Relations; Wills Intestacy and Trusts; Intellectual Property; Computer Privacy and Speech; Employer-Employee Relationship; Employment Law; Product Liability; Professional Liability, International Business Law; and, Contract Interpretation. (This course may be taken for credit as ACCT 481.) Prerequisite: ACCT/BUSI 332.

BUSI 482    Ethics in Business    3 credits
This course exposes students to the social and economic responsibilities of business to society by examining the critical role of ethics in business decision making and its application to key strategic business decisions.

BUSI 487-48    Independent Study         3 credits

BUSI 490    Senior Project         2 credits
The Senior Project is open only to students with a major in Finance or Management. Students prepare and present a senior project. The topic for the senior project must be approved by the advisor of the finance or management majors.