Digital Marketing
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Digital Marketing
Capture attention. Spread the message.
Bethany College’s digital marketing program is a specialized track of the business administration degree that will build your foundation in marketing. When you transition to your professional career, you will leave Bethany with an exemplary education and fulfill critical roles in this high-demand field.
Our program provides you with opportunities to take courses that will foster your creativity and prepare you for your future career. Experienced faculty will push you to succeed throughout our curricula of traditional and modern courses.
We will prepare you for your marketing career with classic courses in sales campaigns, engagement, and activation, along with sleek modern courses in meme culture and marketing, influencer marketing and referral programs, psychology of variety, and viral contests.
Area Of Study
Digital Marketing (track of the business administration degree, minor)
Why Bethany
PARTICIPATE IN COURSES DEVELOPED BY EXPERIENCED PROFESSIONALS
CAREERS IN DIGITAL MARKETING
- Search Engine Optimization (SEO) Strategist
- Search Engine Marketing (SEM) Strategist
- User Experience (UX) Designer
- Content Creator
- Digital Marketing Analyst
- Social Media Manager
- Email Marketing Specialist
- Web Developer
- Advertising Manager
- Market Research Analyst
- VR Developer
- Data Analyst
About Rize Education
Bethany College has joined forces with Rize Education to redefine the student journey and equip graduates for success in today’s job landscape. This dynamic collaboration delivers an unparalleled educational experience, offering students access to cutting-edge career-ready courses in emerging fields. From immersive project-based coursework to interactive flipped classrooms and hands-on real-world assignments, our partnership with Rize Education ensures students are armed with the skills demanded by industry leaders.
Our hybrid programs, offered in collaboration with Rize Education, provide access to high quality instructors and students nationwide. They link academic rigor to industry relevance to offer benefits such as:
- Curriculum enhancements with current industry trends and research.
- Comprehensive and adaptable learning experiences with an emphasis on resume-ready skills.
- Flexible hybrid format that blends online convenience with traditional campus engagement.
DIGITAL MARKETING COURSES
At Bethany, you’ll find a curriculum that distinctively prepares you for a successful career in the field of digital marketing.
Your required courses will include:
- BUSI 242 Social Media Marketing
This course explores how to effectively use social media to move these consumers to action. In order to be a successful marketer, students will learn how to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of such marketing efforts. This online class has optional live sessions. - BUSI 342 Email Marketing
This course covers email marketing campaign strategies. Students learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, students will know how to write emails that drive consumers to take desired actions and how to structure campaigns for maximum effect. Students will also build their own marketing campaign. This online class has optional lives sessions. - BUSI 346 SEO/SEM
This course covers the use of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as marketing tactics in effective and efficient marketing strategies employed by organizations. Companies use SEO and SEM to ensure that potential consumers see them first ever time they utilize a search engine. By the end of this course, students will learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to a company’s website. This online class has optional lives sessions. - BUSI 362 Digital Marketing Analytics
This course covers how to analyze digital consumer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. The ability to use this data is what differentiates successful marketing efforts from failed ones. This online class has optional live sessions. - BUSI 246 Viral & Organic Growth
“Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. In this course, students will earn what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, students will understand what drives viral sharing and learn how to facilitate it. This online class has optional live sessions. - BUSI 460 Marketing Research
The methods and techniques of securing, analyzing, and interpreting data for effective marketing management decision making will be explored. The course focuses on the conceptual design of marketing research studies and the interpretation of data.
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