BETHANY, W.Va. – The Neighborhood Ford Store recognized the Theta Chapter of Zeta Tau Alpha at Bethany College for its continuous work in the fight against breast cancer by presenting the sorority with a Ford Warrior Quilt.

The presentation marks the first time the quilt was given to an organization that is not a breast cancer treatment facility. The sorority’s national philanthropy is breast cancer awareness.

“Through local and national partnerships, campus and community initiatives, and the distribution of millions of pink ribbons since 1992, Zeta Tau Alpha collegiate and alumnae members are dedicated to this philanthropy,” said Nancy Lewis of Neighborhood Ford Store. “By spreading the messages of breast cancer education and awareness, Zeta Tau Alpha sisters are determined to diminish the disease.”

Photo gallery

The pink and white Warrior Quilt, made by the Martha Washington Quilters Guild in Washington, Pa., memorializes Zeta sister Beth Mayer Hersh ’79.

“Beth was among the most committed and enthusiastic women ever to grace this small college of distinction,” Lewis said. To those who knew her, Beth was a loving, powerful force of nature. To the sisters who came after her, Beth remains an inspiration. … And although Beth lost her battle with breast cancer, there is no disease capable of vanquishing Beth’s indomitable nature.”

Chapter adviser Ashley Subasic ‘16 presented Kasie Goldsborough, of St. Marys County, Maryland, and Olivia Masciantoni, of Georgetown, Pa., the Beth Mayer Hersh Award. The winners were selected for the in-house scholarship from essays written on why breast cancer awareness is important.

Goldsborough is a sophomore English major, specializing in secondary education, and Masciantoni is a freshman psychology major.

The Neighborhood Ford Store comprises 80 regional Ford dealers and sponsors the official truck of the Pittsburgh Steelers. Before Sunday’s game, the Zetas will join the Neighborhood Ford Store in distributing pink ribbons.

The Friday recognition coincided with Breast Cancer Awareness Month and Bethany’s annual homecoming celebration. Several alumni attended the Warrior Quilt presentation.

“We are very excited to see everyone in-person this year as we celebrate not only one of our last home football games of the season, but also as we celebrate Bethany College and all of our wonderful Bethany alumni and their achievements,” said Khali Blankenship Carpenter, Bethany’s director of Greek life. “Bethany’s campus is always beautiful, but Homecoming Weekend is always an extra special time for campus. As the leaves begin changing for the season, our campus is so picturesque this time of year.”

Zeta Tau Alpha began in 1898 at Virginia State Female Normal School, now Longwood University. The Bethany College chapter began in 1905.


Bethany College, founded in 1840, is the oldest private college in West Virginia. The Bethany experience focuses on academic excellence in the area of liberal arts and prepares students for a lifetime of work and a life of significance.