BETHANY, W.Va. – A Bethany College alumnus and award-winning executive communications professional will deliver the college’s annual John Keresty Lecture.
Grant McLaughlin ’91 is executive vice president of client services at HudsonLake and is the founder and principal of the communications and engagement consultancy called Engaged Leadership.
The Keresty Lecture is the signature event of the 60th annual Communications and Media Arts Week. It will be at 8 p.m. Thursday, Oct. 7, in the Old Main Academic Parlor.
McLaughlin spent more than 20 years at Booz Allen Hamilton, a management and technology consulting firm. Starting in 2015, he led the firm’s efforts to reimage its cooperate communications strategies and to build a digital-first communications system that empowered Booz Allen’s employees, drive overall user experiences, and promote a unified global brand.
He previously led Booz Allen’s life science portfolio, which included an integrated team of more than 450 technologists, social marketers, transformation drivers and analytical powerhouses.
The Keresty Lecture series was established in 2009 to honor the memory of John Gregory Keresty, a 1963 graduate of Bethany College and a business executive who loved the printed word. A bequest from his estate and additional gifts fund the lectures, which examine current topics, trends, and issues pertaining to the changing face of journalism.
In addition to the Keresty Lecture, Communications Week includes specialized lectures from Bethany College faculty.
ABOUT BETHANY COLLEGE
Bethany College, founded in 1840, is the oldest private college in West Virginia. The Bethany experience focuses on academic excellence in the area of liberal arts and prepares students for a lifetime of work and a life of significance.